Partnerships
Stock Frida. Recommend Frida. Share Frida.
Frida is distributed in Australia by Coolkidz, with a national retail footprint, an education-first approach and products that families ask for by name. This page is for retailers and pharmacies, affiliates and creators, and the health professionals who support new parents.
Who we work with
Three ways to partner
Retailers and pharmacies
Wholesale supply of the full Frida Baby and Frida Mom range, with shelf education, range guides and marketing support. Stocked at Baby Bunting and independents nationally.
Affiliates and creators
Commission on referred sales, product for review, and education-led content briefs. Suited to parenting, pregnancy and health creators with an Australian audience.
Health professionals
Sample kits for education settings, printable patient resources and a direct line to the Australian team.
Why Frida
Products families ask for by name, backed by education.
The NoseFrida is one of the most searched baby products in Australia, and the Frida Mom range answers a question most hospital bag lists leave out. We invest in guides, checklists and professional resources so that every stockist and partner is selling something parents already understand.
Range and merchandising support
Planograms, shelf talkers and product training for your team.
Content you can use
Guides, images and copy that follow Google and TGA-safe wording.
Australian stock, Australian team
Warehouse in Braeside, Victoria. Real people on 1300 722 302.
For partners
What we send you
Request any of these through the form below.
Retail
Range guide and wholesale terms
The current Frida Baby and Frida Mom range with RRPs, pack sizes and lead times.
Creators
Affiliate program details
Commission structure, tracking links and content guidelines for creators.
Professionals
Education pack
Patient handouts, the hospital bag checklist and the support-person guide.
Get in touch
Become a stockist or partner.
Tell us who you are and what you are looking for. We reply within two business days.