Frida Baby · Shipped from Australia
Newborn care, made practical.
Nasal, oral, skin and health care tools for babies and toddlers. Practical tools designed for real newborn care.
Frida Mom · The fourth trimester
Recovery starts before the birth.
Postpartum care essentials for labour, delivery and the weeks after, packed and ready for the hospital bag.
Free shipping over $60
Standard delivery Australia-wide, dispatched from Melbourne
Spend & save up to $30
$10 off at $100, $20 at $150, $30 at $250. Applied at checkout
Free Perineal Foam
With $150 of Frida Mom. Added to your bag automatically
Shop by stage
Where are you up to?
Pregnancy & hospital bag
Pack by 34 to 36 weeks. Labour, the ward and the first week at home, covered.
Postpartum
The fourth trimester. Recovery essentials for vaginal and caesarean births.
Newborn, 0 to 6 months
Blocked noses before feeds, first medicine, first nail trims, cradle cap.
Baby & toddler, 6 months plus
Nose, nail, ear and dental care sized for babies and toddlers.
Frida Baby
Nasal, oral, skin and health care from day one
Designed to be simple, effective and easy to use on a squirming baby.
Frida Mom
Postpartum care, properly prepared
Labour, delivery and the fourth trimester, with the essentials most hospital bag lists leave out.
Why Frida
The realities of early parenthood, addressed honestly.
Blocked noses, cradle cap, first teeth, refused medicine. Perineal swelling, c-section recovery, the first bathroom visit after birth. These are the ordinary realities of the first months, and most families are under-prepared for them.
Frida makes the tools that address them directly, so parents, and the professionals supporting them, have something practical to reach for.
Frida Baby
Every stage. Every symptom. One place to start.
Nose care
Designed to clear a blocked nose gently and effectively. Hygiene filters included.
Dental care
Oral care from the first tooth, sized for infants and toddlers.
Grooming
Nail care with built-in magnification for very small fingers.
Skin care
Gently lifts cradle cap and dry skin before moisturising.
Health care
Delivers a full measured dose in a familiar dummy shape.
10m+
NoseFridas sold worldwide
Since 1998
Family-owned Coolkidz Australia, Braeside VIC
Ships from AU
Dispatched from Melbourne, delivered nationwide
For professionals
Resources for midwives, nurses and pharmacists
Bestsellers
Most recommended, most reordered
Verified ratings from Australian customers on every product.
The fourth trimester
Three moments nobody prepares you for.
Hour one
The first bathroom visit
Warm water instead of wiping. Fill the peri bottle before you sit down, every time, and the moment most people dread becomes routine.
Upside Down Peri BottleDay one
Cooling comfort, no freezer
Bend an ice pad to activate it, place it inside disposable underwear, and you have twenty minutes of cooling comfort on the postnatal ward.
Instant Ice Maxi PadsWeek one
The routine comes home
The caddy moves from the hospital cistern to your own. The same five steps, at every bathroom visit, for the first week.
Postpartum Recovery Kit
For health professionals
Resources for midwives, nurses and pharmacists.
If you recommend newborn or postpartum care products in your practice, we can support you with product information, education materials and stockist details.
Product information
Composition and usage guidance for every Frida Mom and Frida Baby product.
Education and sample requests
For antenatal classes, maternity units and pharmacy teams.
Stockist and hospital enquiries
Wholesale and hospital supply through Coolkidz Australia.
