For health professionals
Postpartum care that tells the whole truth.
Coolkidz Australia is the official Australian distributor for Frida. This page is for the midwives, maternal health nurses, pharmacists and retail buyers who see the reality of postpartum and newborn care every day, and want practical resources to hand to families. Printable A5 patient handouts are available for every product.
15+
Years of postpartum product innovation globally
1 in 3
Australian women experience significant postpartum complications
Zero
Hospital discharge packs that adequately cover postpartum recovery
Our position
Education first. Always.
Postpartum recovery is one of the most under-prepared experiences in modern healthcare. New mothers come home with a newborn, a body in significant recovery, and almost no practical knowledge of what the next two weeks will look like.
Frida makes the products that fill that gap. In Australia we go beyond product and build educational resources in partnership with the health professionals who see postpartum reality every day. We are not here to be loud. We are here to be useful: to midwives, to mothers, and to the partners standing next to them.
Midwives and maternal health nurses
Resources designed to be handed to patients, shared in antenatal classes and recommended at discharge.
Pharmacists and retail buyers
Stocked at Baby Bunting and independent retailers nationally, with clear category education and strong sell-through.
Education resources
Content worth putting your name next to
Free to download, share and distribute. Plain language, reviewed by health professionals, and written to be useful rather than promotional.
For partners
What nobody tells the support person
An honest guide to labour, birth and the first two weeks home.
Read the guide
For patients
What to pack in your hospital bag
A complete checklist: labour, postpartum, c-section and support person.
Read the checklist
For professionals
Healthcare professional resource, edition 01
Postpartum recovery and the products designed to support it, written for the people best placed to recommend them.
How we support you
Three ways to work with Frida Australia
Request a sample kit
A Labour & Delivery Kit and NoseFrida for your unit, class or pharmacy, with product information sheets.
Use the resources
Print or share the guides at discharge, in antenatal classes or at the counter.
Stock the range
Wholesale and hospital supply through Coolkidz Australia, with category education and shelf guidance.
Get in touch
Work with us.
Whether you want to recommend our resources, stock the brand, or discuss a partnership, tell us who you are and we will reply within two business days.