{"title":"Frida Mom","description":"","products":[{"product_id":"frida-mom-perineal-foam","title":"Frida Mom Perineal Foam","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003eNobody tells you about the aftermath down there. The Perineal Foam is a witch hazel foam made for the tender early days after a vaginal birth, for a cool, fresh feeling whenever you want a moment that is just for you. Spray it onto your pad, onto your cooling liners, or use it on its own. Your body just did an extraordinary thing. The least it deserves is to feel a little more comfortable.\u003cbr\u003e\u003c\/p\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":44368071524445,"sku":"FM-FOAM","price":34.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/0258\/1085\/files\/frida-default-title-frida-mom-perineal-foam-31142105972829.webp?v=1776912541"},{"product_id":"frida-mom-instant-ice-maxi-pads","title":"Frida Mom Instant Ice Maxi Pads","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eIce packs in your undies — but make it genius. These maxi pads activate with a simple bend and deliver soothing cold right where you need it most after birth. No freezer required, which is excellent when you're in hospital and just need relief right now. Thick, absorbent, and honestly one of the best things about the postpartum pack.\u003c\/span\u003e\u003c\/p\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":44368071917661,"sku":"FM-ICEPADS","price":59.99,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/0258\/1085\/files\/frida-default-title-frida-mom-instant-ice-maxi-pads-31142409601117.webp?v=1776912541"},{"product_id":"frida-mom-hospital-labor-delivery-kit","title":"Frida Mom Hospital Labor \u0026 Delivery Kit","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eYour hospital bag has the baby stuff sorted. Now sort yourself out. The Labor \u0026amp; Delivery Kit has everything you need for labour and those first wild hours after, from the labour and delivery to the recovery ward. Perineal foam, ice pads, disposable undies, peri bottle. The full kit, because you deserve to focus on that baby, not scramble for supplies.\u003c\/span\u003e\u003c\/p\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":44368072409181,"sku":"FM-LABORKIT","price":279.99,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/0258\/1085\/files\/frida-default-title-frida-mom-hospital-labor-delivery-kit-31142267486301.webp?v=1776912541"},{"product_id":"frida-mom-perineal-cooling-pad-liners","title":"Frida Mom Perineal Cooling Pad Liners","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eWitch hazel-soaked, full-coverage pad liners that sit on top of your maternity pad and deliver instant cooling relief to the entire perineal area. Front to back. No harsh chemicals, no dyes, no fragrances, just medicated soothing that starts working the moment you put them on. Step 4 in the Frida Mom postpartum recovery regimen. The one that makes you go \"aahhh.\"\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":44368072835165,"sku":"FM-LINERS","price":32.99,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/0258\/1085\/files\/FM_DigitalShelf_International_UK_PerinealCoolingPadLiners_040424_Frame1_992x_progressive_jpg.webp?v=1776912538"},{"product_id":"frida-mom-peri-bottle","title":"Frida Mom Peri Bottle","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThe peri bottle is the postpartum essential nobody puts on the registry and then every new mum wonders how she ever lived without one. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFill it with warm water and use it to rinse after going to the loo. The angled nozzle means you can actually reach without contorting yourself after a birth. Revolutionary? Almost.\u003c\/span\u003e\u003c\/p\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":44368075259997,"sku":"FM-PB","price":27.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/0258\/1085\/files\/frida-default-title-frida-mom-peri-bottle-31139404349533.webp?v=1776912531"},{"product_id":"frida-mom-postpartum-recovery-kit","title":"Frida Mom Postpartum Recovery Kit","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eYou just grew and birthed a human. Your recovery matters as much as your baby's care, even though no one says that loudly enough. The Postpartum Recovery Kit has everything for the fourth trimester: the peri bottle, foam, ice pads, and disposable undies. Stock it before the birth, because you won't be in any shape to shop after.\u003c\/span\u003e\u003c\/p\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":44368075685981,"sku":"FM-RECKIT","price":149.99,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/0258\/1085\/files\/frida-default-title-frida-mom-postpartum-recovery-kit-31141795299421.webp?v=1776912532"},{"product_id":"frida-mom-disposable-boyshort-underwear","title":"Frida Mom Disposable Boyshort Underwear","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eSoft, stretchy, and absolutely disposable, these boyshort undies are designed for the fourth trimester when comfort is everything and laundry is the enemy. Pull them up over a c-section scar or postpartum pad without a second thought. Wear them and bin them. Your good undies are safe.\u003c\/span\u003e\u003c\/p\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":44368076570717,"sku":"FM-UWBOY","price":44.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/0258\/1085\/files\/frida-default-title-frida-mom-disposable-boyshort-underwear-31142188974173.webp?v=1776912532"},{"product_id":"frida-mom-disposable-high-waist-underwear","title":"Frida Mom Disposable High Waist Underwear","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eHigh-waisted for a reason. These disposable undies are made for postpartum, they sit above a c-section scar without pressure, hold a maxi pad in place, and stretch to fit a post-birth body comfortably. No elastic digging in. No worrying about ruining your real underwear. Just comfort when you need it most.\u003c\/span\u003e\u003c\/p\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":44368077586525,"sku":"FM-UWHIGH","price":42.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/0258\/1085\/files\/frida-default-title-frida-mom-disposable-high-waist-underwear-31140929044573.webp?v=1776912532"}],"url":"https:\/\/fridaaustralia.com.au\/collections\/frida-mom.oembed","provider":"Frida Australia","version":"1.0","type":"link"}