{"title":"Frida Baby","description":"","products":[{"product_id":"frida-baby-fingerbrush","title":"Frida Baby Fingerbrush","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eTeeth aren't even in yet and we're already worried about them — that's parenting for you. The Fingerbrush slips over your finger so you can clean your bub's gums and first teeth without the drama of a big bulky toothbrush. Soft, safe, and way less of a struggle at bath time. Made for tiny mouths from day one.\u003c\/span\u003e\u003c\/p\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":44368058253405,"sku":"FB-FINGER","price":16.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/0258\/1085\/files\/frida-default-title-frida-baby-fingerbrush-31147162697821.jpg?v=1776912551"},{"product_id":"frida-baby-medifrida","title":"Frida Baby MediFrida","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eGetting medicine into a sick bub is a contact sport. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe MediFrida turns it into a breeze, it's a pacifier-style medicine dispenser that lets you squeeze the dose through the teat so your little one just sucks it down like a dummy. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNo spitting it across the room. No tears (well, fewer tears).\u003c\/span\u003e\u003c\/p\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":44368058843229,"sku":"FB-MEDI","price":27.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/0258\/1085\/files\/1-AUS-MediFrida_992x_jpg.webp?v=1779320408"},{"product_id":"frida-baby-nosefrida","title":"Frida Baby NoseFrida","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eYes, you suck. And yes, it works. The NoseFrida is the snot sucker that parents around the world swear by it, including plenty of sceptical Aussie mums and dads who were horrified at first and then became true believers. A hygienic filter means none of that snot gets anywhere near your mouth. Your bub breathes easy. You feel like a hero.\u003c\/span\u003e\u003c\/p\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":44368059269213,"sku":"FB-NF","price":23.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/0258\/1085\/files\/frida-default-title-frida-baby-nosefrida-31142898040925.webp?v=1776912554"},{"product_id":"frida-baby-nosefrida-filters","title":"Frida Baby NoseFrida Filters","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe NoseFrida is reusable. The filters aren't nd that's the point. Each disposable hygiene filter sits between the collection chamber and the mouthpiece, keeping things hygienic and maintaining strong suction. Replace after every use during illness. During a proper cold season you'll go through several a day.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eDon't wait until you've run out. Running out of filters at 2am with a congested baby is an avoidable problem. This is how you avoid it.\u003c\/p\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":44368059695197,"sku":"FB-NFF","price":11.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/0258\/1085\/files\/frida-default-title-frida-baby-nosefrida-filters-31149504757853.webp?v=1776912554"},{"product_id":"frida-baby-3-in-1-nose-nail-ear-picker","title":"Frida Baby 3-in-1 Nose, Nail \u0026 Ear Picker","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eBoogers are a full-time job. The 3-in-1 Picker has a loop for the chunky bits, a scoop for the sticky stuff, and a soft tip for the sensitive moments, all in one little tool. It's weird that this is your life now, but at least you've got the right gear for it.\u003c\/span\u003e\u003c\/p\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":44368060121181,"sku":"FB-PICKER","price":21.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/0258\/1085\/files\/frida-default-title-frida-baby-3-in-1-nose-nail-ear-picker-31147245699165.jpg?v=1776912561"},{"product_id":"frida-baby-snipperclipper-set","title":"Frida Baby SnipperClipper Set","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eCutting a baby's nails is terrifying. Those teeny tiny fingernails that seem to grow overnight and scratch everything, including your face. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe SnipperClipper Set gives you nail clippers with a built-in magnifying glass and a file, plus a spatula guard so you can't accidentally nick your bub's skin. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDeep breaths. You've got this.\u003c\/span\u003e\u003c\/p\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":44368060612701,"sku":"FB-SCSET","price":27.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/0258\/1085\/files\/frida-default-title-frida-baby-snipperclipper-set-31149517307997.webp?v=1776912545"},{"product_id":"frida-baby-skinsoother","title":"Frida Baby Skinsoother","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eDry, flaky baby skin is no joke. The Skinsoother is a soft silicone massager that loosens flakes and helps baby moisturiser actually absorb, instead of just sitting on top. Gentle enough for newborns, effective enough that you'll wonder how you survived without it.\u003c\/span\u003e\u003c\/p\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":44368061169757,"sku":"FB-SOOTH","price":22.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/0258\/1085\/files\/frida-default-title-frida-baby-skinsoother-31152345874525.webp?v=1776912550"},{"product_id":"frida-baby-toothhugger-yellow","title":"Frida Baby ToothHugger (Yellow)","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eBrushing a toddler's teeth with a standard toothbrush involves chasing them around the bathroom while they clamp their mouth shut, wrestle your hand away, and eat the toothpaste. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe ToothHugger makes the whole operation faster, like a lot faster. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe triple-angle brush head hugs the tooth from three sides at once, cleaning the front, back, and biting surface in a single pass. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTen seconds per tooth. Done before they've had time to mount a proper protest.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":44368061562973,"sku":"FB-THUGGER","price":16.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/0258\/1085\/files\/frida-default-title-frida-baby-toothhugger-yellow-31152362225757.webp?v=1776912541"},{"product_id":"frida-baby-flake-fixer","title":"Frida Baby Flake Fixer","description":"\u003cdiv class=\"[\u0026amp;\u0026gt;ul]:list-disc [\u0026amp;\u0026gt;ul]:pl-8 [\u0026amp;\u0026gt;p]:my-4\"\u003e\n\u003cp\u003eFlake Fixer - the first 3-step system designed to fix the flake situation.First LATHER (with sponge), then LOOSEN (with brush) and LIFT (with comb) then get back to the baby with more cradle, less cap.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"[\u0026amp;\u0026gt;ul]:list-disc [\u0026amp;\u0026gt;ul]:pl-4\"\u003e\n\u003cp\u003eGive flakes the brush off with our Flake Fixer - the first 3-step system specially designed to fix the flake situation.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":44544205389917,"sku":"FB-FFIX","price":27.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/0258\/1085\/files\/05_16FridaBaby17365_simplifiedecomm_WEB.jpg?v=1782275336"}],"url":"https:\/\/fridaaustralia.com.au\/collections\/frida-baby.oembed","provider":"Frida Australia","version":"1.0","type":"link"}