{"title":"Best Sellers","description":null,"products":[{"product_id":"frida-baby-medifrida","title":"Frida Baby MediFrida","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eGetting medicine into a sick bub is a contact sport. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe MediFrida turns it into a breeze, it's a pacifier-style medicine dispenser that lets you squeeze the dose through the teat so your little one just sucks it down like a dummy. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNo spitting it across the room. No tears (well, fewer tears).\u003c\/span\u003e\u003c\/p\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":44368058843229,"sku":"FB-MEDI","price":27.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/0258\/1085\/files\/1-AUS-MediFrida_992x_jpg.webp?v=1779320408"},{"product_id":"frida-baby-nosefrida","title":"Frida Baby NoseFrida","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eYes, you suck. And yes, it works. The NoseFrida is the snot sucker that parents around the world swear by it, including plenty of sceptical Aussie mums and dads who were horrified at first and then became true believers. A hygienic filter means none of that snot gets anywhere near your mouth. Your bub breathes easy. You feel like a hero.\u003c\/span\u003e\u003c\/p\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":44368059269213,"sku":"FB-NF","price":23.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/0258\/1085\/files\/frida-default-title-frida-baby-nosefrida-31142898040925.webp?v=1776912554"},{"product_id":"frida-baby-3-in-1-nose-nail-ear-picker","title":"Frida Baby 3-in-1 Nose, Nail \u0026 Ear Picker","description":"\u003cp\u003eBoogers are a full-time job. The Frida Baby 3-in-1 Nose, Nail \u0026amp; Ear Picker has a loop for the chunky bits, a scoop for the sticky stuff, and a soft tip for the sensitive moments, all in one little tool. It's weird that this is your life now, but at least you've got the right gear for it.\u003c\/p\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":44368060121181,"sku":"FB-PICKER","price":21.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/0258\/1085\/files\/frida-default-title-frida-baby-3-in-1-nose-nail-ear-picker-31147245699165.jpg?v=1776912561"},{"product_id":"frida-mom-perineal-foam","title":"Frida Mom Perineal Foam","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003eNobody tells you about the aftermath down there. The Perineal Foam is a witch hazel foam made for the tender early days after a vaginal birth, for a cool, fresh feeling whenever you want a moment that is just for you. Spray it onto your pad, onto your cooling liners, or use it on its own. Your body just did an extraordinary thing. The least it deserves is to feel a little more comfortable.\u003cbr\u003e\u003c\/p\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":44368071524445,"sku":"FM-FOAM","price":34.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/0258\/1085\/files\/frida-default-title-frida-mom-perineal-foam-31142105972829.webp?v=1776912541"},{"product_id":"frida-mom-instant-ice-maxi-pads","title":"Frida Mom Instant Ice Maxi Pads","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eIce packs in your undies — but make it genius. These maxi pads activate with a simple bend and deliver soothing cold right where you need it most after birth. No freezer required, which is excellent when you're in hospital and just need relief right now. Thick, absorbent, and honestly one of the best things about the postpartum pack.\u003c\/span\u003e\u003c\/p\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":44368071917661,"sku":"FM-ICEPADS","price":59.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/0258\/1085\/files\/frida-default-title-frida-mom-instant-ice-maxi-pads-31142409601117.webp?v=1776912541"},{"product_id":"frida-mom-hospital-labor-delivery-kit","title":"Frida Mom Hospital Labor \u0026 Delivery Kit","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eYour hospital bag has the baby stuff sorted. Now sort yourself out. The Labor \u0026amp; Delivery Kit has everything you need for labour and those first wild hours after, from the labour and delivery to the recovery ward. Perineal foam, ice pads, disposable undies, peri bottle. The full kit, because you deserve to focus on that baby, not scramble for supplies.\u003c\/span\u003e\u003c\/p\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":44368072409181,"sku":"FM-LABORKIT","price":279.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/0258\/1085\/files\/frida-default-title-frida-mom-hospital-labor-delivery-kit-31142267486301.webp?v=1776912541"},{"product_id":"frida-mom-perineal-cooling-pad-liners","title":"Frida Mom Perineal Cooling Pad Liners","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eWitch hazel-soaked, full-coverage pad liners that sit on top of your maternity pad and deliver instant cooling relief to the entire perineal area. Front to back. No harsh chemicals, no dyes, no fragrances, just medicated soothing that starts working the moment you put them on. Step 4 in the Frida Mom postpartum recovery regimen. The one that makes you go \"aahhh.\"\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":44368072835165,"sku":"FM-LINERS","price":32.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/0258\/1085\/files\/FM_DigitalShelf_International_UK_PerinealCoolingPadLiners_040424_Frame1_992x_progressive_jpg.webp?v=1776912538"},{"product_id":"frida-mom-peri-bottle","title":"Frida Mom Peri Bottle","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThe peri bottle is the postpartum essential nobody puts on the registry and then every new mum wonders how she ever lived without one. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFill it with warm water and use it to rinse after going to the loo. The angled nozzle means you can actually reach without contorting yourself after a birth. Revolutionary? Almost.\u003c\/span\u003e\u003c\/p\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":44368075259997,"sku":"FM-PB","price":27.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/0258\/1085\/files\/frida-default-title-frida-mom-peri-bottle-31139404349533.webp?v=1776912531"},{"product_id":"frida-mom-postpartum-recovery-kit","title":"Frida Mom Postpartum Recovery Kit","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eYou just grew and birthed a human. Your recovery matters as much as your baby's care, even though no one says that loudly enough. The Postpartum Recovery Kit has everything for the fourth trimester: peri foam, ice pads, and disposable undies. Stock it before the birth, because you won't be in any shape to shop after.\u003c\/span\u003e\u003c\/p\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":44368075685981,"sku":"FM-RECKIT","price":149.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/0258\/1085\/files\/frida-default-title-frida-mom-postpartum-recovery-kit-31141795299421.webp?v=1776912532"}],"url":"https:\/\/fridaaustralia.com.au\/collections\/best-sellers.oembed","provider":"Frida Australia","version":"1.0","type":"link"}